Activation Rate
22 skills · Conversion
Percentage of new users who complete a key action within first session
Users sign up but never reach the aha moment
Clear path from signup to first value in under 5 minutes
Skills that improve activation rate
Roles that track activation rate
Growth Marketer
44 skillsYou run experiments, optimize funnels, and own the numbers from signup to revenue. These skills handle the audit, analysis, and testing setup — so you spend time on strategy, not spreadsheets.
Product Marketer
42 skillsYou own positioning, launches, and the buyer journey. These skills help you write copy that converts, price for growth, and launch products people actually want.
Marketing Lead
27 skillsYou set the strategy and make sure it ships. These skills cover ideation, pricing, competitive analysis, and launch planning — the work that keeps your team moving.
Content Marketer
25 skillsYou plan content calendars, write for SEO, and measure what works. These skills handle strategy, copywriting, editing, and social distribution.
SEO Specialist
15 skillsYou live in Search Console and think in crawl budgets. These skills automate audits, generate schema markup, plan site architecture, and build programmatic SEO pages.
Demand Generation Manager
13 skillsYou own pipeline generation — paid ads, email sequences, lead magnets, and form optimization. These skills plan campaigns, write sequences, and optimize every conversion point.