SEO Specialist
Marketing · 15 skills
You live in Search Console and think in crawl budgets. These skills automate audits, generate schema markup, plan site architecture, and build programmatic SEO pages.
Your focus areas
Your Skills
15 skillsCompetitor & Alternative Pages
Build competitor comparison and alternative pages that win at search and convert
Free Tool Strategy (Engineering as Marketing)
Plan and spec a free tool that generates leads and earns backlinks
Site Architecture
Plan website structure, navigation, and URL hierarchy to support SEO and UX
AI SEO
Optimize content to get cited by AI search engines and LLMs
Content Brief Factory
Generate detailed differentiated content briefs at batch scale
Content Strategy
Plan a content strategy with topic clusters and a prioritized editorial calendar
Programmatic SEO
Build SEO page templates and data models that scale to hundreds of pages
Programmatic SEO Competitor Spy
Reverse-engineer competitor programmatic SEO programs
Programmatic SEO Page Planner
Plan programmatic SEO page patterns and templates
Schema Markup
Add JSON-LD schema markup to earn rich snippets and enhance search appearance
SEO Audit
Run a full technical + on-page audit in minutes, not days
SEO Content Audit
Audit your full SEO footprint with prioritized recommendations
SEO Opportunity Finder
Find quick-win SEO content opportunities by competitor gap analysis
SERP Feature Sniper
Identify and target winnable SERP features with optimized content
Topical Authority Mapper
Map topic clusters with hub pages, spokes, and internal linking
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