Growth Marketer
Marketing · 43 skills
You run experiments, optimize funnels, and own the numbers from signup to revenue. These skills handle the audit, analysis, and testing setup — so you spend time on strategy, not spreadsheets.
Your focus areas
Your Skills
43 skillsA/B Test Setup
Design statistically valid A/B tests that produce actionable results
Ad-to-Landing Page Auditor
Audit ad-to-landing-page message match for paid campaigns
Copywriting
Write landing page and marketing copy that converts visitors into customers
Designing Growth Loops
Design compounding loops that reinvest output into input instead of paying for every new user
Email Sequence Design
Design multi-step email sequences that nurture leads and activate users
Form CRO
Increase form completion rates by reducing friction and improving field design
Free Tool Strategy (Engineering as Marketing)
Plan and spec a free tool that generates leads and earns backlinks
ICP Website Audit
Audit a website through the eyes of synthetic ICP personas
Lead Magnets
Create lead magnets that capture emails by delivering real upfront value
Marketing Psychology & Mental Models
Apply behavioral psychology and mental models to improve marketing performance
Onboarding CRO
Optimize post-signup onboarding to increase activation and time-to-value
Page Conversion Rate Optimization (CRO)
Audit any marketing page and get specific fixes to increase conversion rate
Popup CRO
Design and optimize popups and modals that capture leads without hurting UX
Signup Flow CRO
Reduce signup drop-off by fixing registration flow friction and copy
Site Architecture
Plan website structure, navigation, and URL hierarchy to support SEO and UX
Analyzing User Feedback
Find the language users actually use so ads and landing pages stop sounding like internal jargon
Growth Product Manager
Map product-led growth loops that feed your acquisition funnel
Product Analyst
Design cohort retention analysis and A/B test plans with statistical rigor
Community Builder
Design community engagement programs, ambassador tiers, and moderation systems
Marketing Ideas for SaaS
Generate specific marketing tactics and growth ideas tailored to your SaaS
Social Content
Write and plan social media posts for LinkedIn, Twitter, and other platforms
Data Storytelling
Defend a CRO experiment result with a Hook-Context-Insight framework that survives stakeholder pushback
Ad Angle Miner
Mine high-converting ad angles from customer voice data
Ad Campaign Analyzer
Diagnose ad campaign performance and produce action items
Ad Creative
Generate ad headlines, descriptions, and copy variations at scale
Ad Creative Intelligence
Map the competitor ad landscape to find creative whitespace
Churn Prevention
Reduce churn by building cancellation flows, save offers, and win-back campaigns
Competitor Ad Teardown
Reverse-engineer a single competitor's full paid ad strategy
Google Search Ads Builder
Build a complete Google Search Ads campaign from ICP and product info
Meta Ads Campaign Builder
Build a Meta Ads campaign from ICP and objective
Paid Ads
Plan and optimize paid ad campaigns across Google, Meta, and LinkedIn
Paywall and Upgrade Screen CRO
Convert free users to paid by optimizing paywalls and upgrade screens
Referral & Affiliate Programs
Design a referral or affiliate program that turns customers into growth channels
Trending Ad Hook Spotter
Spot trending narratives across X, Reddit, LinkedIn, and HN as ad hooks
AI SEO
Optimize content to get cited by AI search engines and LLMs
Programmatic SEO
Build SEO page templates and data models that scale to hundreds of pages
Search Ad Keyword Architect
Deep keyword research for paid search with ad-group architecture
SEO Audit
Find why your pages aren't ranking — and fix it in priority order
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