Conversion
7 metrics · 71 skills · Marketing
Metrics that track how effectively visitors take desired actions on your site
Traffic comes but nobody converts — you optimize for clicks, not outcomes
Activation Rate
Percentage of new users who complete a key action within first session
✕Users sign up but never reach the aha moment
✓Clear path from signup to first value in under 5 minutes
22 skills
Bounce Rate
Percentage of visitors who leave after viewing only one page
✕Visitors leave immediately — you dont know why
✓Pages optimized for intent, bounce drops 30-40%
5 skills
Conversion Rate
Percentage of visitors who complete a desired action
✕Traffic grows but revenue stays flat
✓Every page element tested and optimized for action
28 skills
Email Capture Rate
Percentage of visitors who submit their email address
✕Visitors browse and leave without a trace
✓Targeted offers capture 3-5% of organic traffic
3 skills
Form Completion Rate
Percentage of users who complete a multi-step form
✕Users start forms but abandon halfway through
✓Friction points identified and removed, completion up 40%
2 skills
Signup Completion Rate
Percentage of visitors who complete the signup process
✕Half your signups drop off before finishing
✓Streamlined flow gets 80%+ to complete signup
2 skills
Time to Value
Time from first use to the moment a user gets real value
✕New users wander for days before seeing value
✓Guided activation delivers value in first session
9 skills