AI Skills

Build a pass/fail eval rubric and test set from real failure traces

Optimize content to get cited by AI search engines and LLMs

Cluster NPS, support, interviews, and churn data into actionable themes

Define how the brand sounds so every writer stays on-voice.

Plan a content strategy with topic clusters and a prioritized editorial calendar

Edit and sharpen existing marketing copy for clarity, tone, and conversion

Analyze customer interviews and reviews to find real buying insights

Turn analytics into narratives stakeholders act on, with hook and structure

Draft positioning using April Dunford's method and Andy Raskin's narrative

Aggregate customer feedback into a unified VoC report

Write Shape Up breadboards, shaping docs, and fat-marker sketches