Engagement & Content
5 metrics · 29 skills · Marketing
Metrics that track content performance and audience interaction
Publishing consistently but engagement is flat — content doesnt resonate
Click Rate
Percentage of recipients who click a link in an email or ad
✕Emails get opened but nobody clicks
✓CTAs and content matched to what subscribers actually want
1 skill
Content Quality
Editorial score measuring depth, accuracy, and engagement of content
✕Publishing volume is up but engagement is flat
✓Every piece measured on depth, accuracy, and reader action
10 skills
Engagement
Aggregate measure of audience interaction across channels
✕Posting daily but audience doesnt respond
✓Content strategy driven by what actually gets interaction
13 skills
Follower Growth
Rate of new followers gained on social platforms over time
✕Follower count stagnant for months
✓Consistent growth from content that earns organic reach
3 skills
Open Rate
Percentage of recipients who open an email
✕Subject lines feel like guessing
✓Data-driven subject lines that consistently hit 25%+
2 skills