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AI SkillGet Marketing IdeasMarketing

Marketing Ideas — Get Tactics You Can Actually Execute — Claude Skill

A Claude Skill for Claude Code by Corey Haines — run /marketing-ideas in Claude·Updated ·v1.1.0

Compatible withClaude·ChatGPT·Gemini·OpenClaw

Generate specific marketing tactics and growth ideas tailored to your SaaS

  • Generate channel-specific tactics: SEO, paid, content, community, partnerships
  • Prioritize ideas by effort, cost, and expected impact for your stage
  • Identify underused distribution channels for your ICP
  • Suggest creative growth experiments worth running in 30 days
  • Map ideas to your pipeline stages: awareness, consideration, conversion

Who this is for

Marketing Lead

You set the strategy and make sure it ships. These skills cover ideation, pricing, competitive analysis, and launch planning — the work that keeps your team moving.

See skills for this role
Growth Marketer

You run experiments, optimize funnels, and own the numbers from signup to revenue. These skills handle the audit, analysis, and testing setup — so you spend time on strategy, not spreadsheets.

See skills for this role
Product Marketer

You own positioning, launches, and the buyer journey. These skills help you write copy that converts, price for growth, and launch products people actually want.

See skills for this role

What it does

Stuck on what marketing to do next

Takes your stage, budget, and ICP and returns 10 specific tactics with effort estimates and rationale for each

Identifying quick wins for a new product

Finds the fastest paths to first customers based on your ICP's watering holes, communities, and search behavior

Planning marketing for limited budget

Prioritizes high-leverage, low-cost tactics suited to early-stage SaaS — communities, partnerships, and earned channels

How it works

1

Describe your product, ICP, stage, and what you've already tried

2

Share any constraints: budget, team size, or channel restrictions

3

Skill generates a ranked list of specific marketing tactics

4

Explains the rationale and expected outcome for each idea

5

Helps you pick the top 3 to execute first

Metrics this improves

Follower Growth
Social and community marketing ideas systematically grow audience and follower counts
Marketing
Lead Generation
Discovering and executing the right marketing channels expands overall lead generation volume
Marketing
Organic Traffic
Content and SEO marketing ideas compound over time into sustained organic traffic growth
Marketing

Works with

Google Ads
manual

Evaluate paid acquisition ideas by estimating search volume and CPC

Ahrefs
manual

Discover content and link-building ideas from competitor analysis

LinkedIn
manual

Assess organic B2B content and thought leadership marketing opportunities

Product Hunt
manual

Plan launch-based marketing ideas around Product Hunt campaigns

Reddit
manual

Identify community-based marketing opportunities in relevant subreddits

Semrush
manual

Research SEO-driven marketing ideas by identifying keyword opportunities

Want to use Marketing Ideas for SaaS?

Choose how to get started.

Run in Claude Code
Free. Open source.

Install and run this skill locally on your computer.

1
Install Claude Code

Open a terminal on your computer and paste this command:

2
Install the skill

This downloads the skill with all its files to your computer:

Add -g at the end to make it available in all your projects.

3
Run it

Start Claude Code, then type the command:

then
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Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear
  2. Suggest 3-5 most relevant ideas based on their context
  3. Provide details on implementation for chosen ideas
  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

CategoryIdeasExamples
Content & SEO1-10Programmatic SEO, Glossary marketing, Content repurposing
Competitor11-13Comparison pages, Marketing jiu-jitsu
Free Tools14-22Calculators, Generators, Chrome extensions
Paid Ads23-34LinkedIn, Google, Retargeting, Podcast ads
Social & Community35-44LinkedIn audience, Reddit marketing, Short-form video
Email45-53Founder emails, Onboarding sequences, Win-back
Partnerships54-64Affiliate programs, Integration marketing, Newsletter swaps
Events65-72Webinars, Conference speaking, Virtual summits
PR & Media73-76Press coverage, Documentaries
Launches77-86Product Hunt, Lifetime deals, Giveaways
Product-Led87-96Viral loops, Powered-by marketing, Free migrations
Content Formats97-109Podcasts, Courses, Annual reports, Year wraps
Unconventional110-122Awards, Challenges, Guerrilla marketing
Platforms123-130App marketplaces, Review sites, YouTube
International131-132Expansion, Price localization
Developer133-136DevRel, Certifications
Audience-Specific137-139Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)
  • Early access pricing (#81)
  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)
  • Community (#35)
  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)
  • Partnerships (#54-64)
  • Events (#65-72)

Scale:

  • Brand campaigns
  • International (#131-132)
  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO
  • Community building
  • Social media
  • Comment marketing

Low budget:

  • Targeted ads
  • Sponsorships
  • Free tools

Medium budget:

  • Events
  • Partnerships
  • PR

High budget:

  • Acquisitions
  • Conferences
  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search
  • LinkedIn Ads (#28) - B2B targeting
  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)
  • Book Marketing (#104)
  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)
  • Reddit Marketing (#38)
  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)
  • Powered By Marketing (#87)
  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)
  • Expert Networks (#57)
  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description
  • Why it fits: Connection to their situation
  • How to start: First 2-3 implementation steps
  • Expected outcome: What success looks like
  • Resources needed: Time, budget, skills required

Task-Specific Questions

  1. What's your current stage and main growth goal?
  2. What's your marketing budget and team size?
  3. What have you already tried that worked or didn't?
  4. What competitor tactics do you admire?

Related Skills

  • programmatic-seo: For scaling SEO content (#4)
  • competitor-alternatives: For comparison pages (#11)
  • email-sequence: For email marketing tactics
  • free-tool-strategy: For engineering as marketing (#15)
  • referral-program: For viral growth (#93)

Reference documents

The 139 Marketing Ideas

Complete list of proven marketing approaches organized by category.

Contents

  • Content & SEO (1-10)
  • Competitor & Comparison (11-13)
  • Free Tools & Engineering (14-22)
  • Paid Advertising (23-34)
  • Social Media & Community (35-44)
  • Email Marketing (45-53)
  • Partnerships & Programs (54-64)
  • Events & Speaking (65-72)
  • PR & Media (73-76)
  • Launches & Promotions (77-86)
  • Product-Led Growth (87-96)
  • Content Formats (97-109)
  • Unconventional & Creative (110-122)
  • Platforms & Marketplaces (123-130)
  • International & Localization (131-132)
  • Developer & Technical (133-136)
  • Audience-Specific (137-139)

Content & SEO (1-10)

  1. Easy Keyword Ranking - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics.

  2. SEO Audit - Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority.

  3. Glossary Marketing - Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches.

  4. Programmatic SEO - Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume.

  5. Content Repurposing - Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic.

  6. Proprietary Data Content - Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable assets.

  7. Internal Linking - Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content.

  8. Content Refreshing - Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content.

  9. Knowledge Base SEO - Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.

  10. Parasite SEO - Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain.

Competitor & Comparison (11-13)

  1. Competitor Comparison Pages - Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" pages capture high-intent searchers.

  2. Marketing Jiu-Jitsu - Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns.

  3. Competitive Ad Research - Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates.

Free Tools & Engineering (14-22)

  1. Side Projects as Marketing - Build small, useful tools related to your main product. Side projects attract users who may later convert.

  2. Engineering as Marketing - Build free tools that solve real problems. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.

  3. Importers as Marketing - Build import tools for competitor data. "Import from [Competitor]" reduces switching friction.

  4. Quiz Marketing - Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares.

  5. Calculator Marketing - Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links and rank well.

  6. Chrome Extensions - Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel.

  7. Microsites - Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster.

  8. Scanners - Build free scanning tools that audit or analyze something. Website scanners, security checkers, performance analyzers.

  9. Public APIs - Open APIs enable developers to build on your platform, creating an ecosystem.

Paid Advertising (23-34)

  1. Podcast Advertising - Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well.

  2. Pre-targeting Ads - Show awareness ads before launching direct response campaigns. Warm audiences convert better.

  3. Facebook Ads - Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting.

  4. Instagram Ads - Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention.

  5. Twitter Ads - Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns.

  6. LinkedIn Ads - Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.

  7. Reddit Ads - Reach passionate communities with authentic messaging. Transparency wins on Reddit.

  8. Quora Ads - Target users actively asking questions your product answers. Intent-rich environment.

  9. Google Ads - Capture high-intent search queries. Brand terms, competitor terms, and category terms.

  10. YouTube Ads - Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.

  11. Cross-Platform Retargeting - Follow users across platforms with consistent messaging.

  12. Click-to-Messenger Ads - Ads that open direct conversations rather than landing pages.

Social Media & Community (35-44)

  1. Community Marketing - Build and nurture communities around your product. Slack groups, Discord servers, Facebook groups.

  2. Quora Marketing - Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.

  3. Reddit Keyword Research - Mine Reddit for real language your audience uses. Discover pain points and desires.

  4. Reddit Marketing - Participate authentically in relevant subreddits. Provide value first.

  5. LinkedIn Audience - Build personal brands on LinkedIn for B2B reach. Thought leadership builds authority.

  6. Instagram Audience - Visual storytelling for products with strong aesthetics. Behind-the-scenes and user stories.

  7. X Audience - Build presence on X/Twitter through consistent value. Threads and insights grow followings.

  8. Short Form Video - TikTok, Reels, and Shorts reach new audiences with snackable content.

  9. Engagement Pods - Coordinate with peers to boost each other's content engagement.

  10. Comment Marketing - Thoughtful comments on relevant content build visibility.

Email Marketing (45-53)

  1. Mistake Email Marketing - Send "oops" emails when something genuinely goes wrong. Authenticity generates engagement.

  2. Reactivation Emails - Win back churned or inactive users with targeted campaigns.

  3. Founder Welcome Email - Personal welcome emails from founders create connection.

  4. Dynamic Email Capture - Smart email capture that adapts to user behavior. Exit intent, scroll depth triggers.

  5. Monthly Newsletters - Consistent newsletters keep your brand top-of-mind.

  6. Inbox Placement - Technical email optimization for deliverability. Authentication and list hygiene.

  7. Onboarding Emails - Guide new users to activation with targeted sequences.

  8. Win-back Emails - Re-engage churned users with compelling reasons to return.

  9. Trial Reactivation - Expired trials aren't lost causes. Targeted campaigns can recover them.

Partnerships & Programs (54-64)

  1. Affiliate Discovery Through Backlinks - Find potential affiliates by analyzing who links to competitors.

  2. Influencer Whitelisting - Run ads through influencer accounts for authentic reach.

  3. Reseller Programs - Enable agencies to resell your product. White-label options create distribution partners.

  4. Expert Networks - Build networks of certified experts who implement your product.

  5. Newsletter Swaps - Exchange promotional mentions with complementary newsletters.

  6. Article Quotes - Contribute expert quotes to journalists. HARO connects experts with writers.

  7. Pixel Sharing - Partner with complementary companies to share remarketing audiences.

  8. Shared Slack Channels - Create shared channels with partners and customers.

  9. Affiliate Program - Structured commission programs for referrers.

  10. Integration Marketing - Joint marketing with integration partners.

  11. Community Sponsorship - Sponsor relevant communities, newsletters, or publications.

Events & Speaking (65-72)

  1. Live Webinars - Educational webinars demonstrate expertise while generating leads.

  2. Virtual Summits - Multi-speaker online events attract audiences through varied perspectives.

  3. Roadshows - Take your product on the road to meet customers directly.

  4. Local Meetups - Host or attend local meetups in key markets.

  5. Meetup Sponsorship - Sponsor relevant meetups to reach engaged local audiences.

  6. Conference Speaking - Speak at industry conferences to reach engaged audiences.

  7. Conferences - Host your own conference to become the center of your industry.

  8. Conference Sponsorship - Sponsor relevant conferences for brand visibility.

PR & Media (73-76)

  1. Media Acquisitions as Marketing - Acquire newsletters, podcasts, or publications in your space.

  2. Press Coverage - Pitch newsworthy stories to relevant publications.

  3. Fundraising PR - Leverage funding announcements for press coverage.

  4. Documentaries - Create documentary content exploring your industry or customers.

Launches & Promotions (77-86)

  1. Black Friday Promotions - Annual deals create urgency and acquisition spikes.

  2. Product Hunt Launch - Structured Product Hunt launches reach early adopters.

  3. Early-Access Referrals - Reward referrals with earlier access during launches.

  4. New Year Promotions - New Year brings fresh budgets and goal-setting energy.

  5. Early Access Pricing - Launch with discounted early access tiers.

  6. Product Hunt Alternatives - Launch on BetaList, Launching Next, AlternativeTo.

  7. Twitter Giveaways - Engagement-boosting giveaways that require follows or retweets.

  8. Giveaways - Strategic giveaways attract attention and capture leads.

  9. Vacation Giveaways - Grand prize giveaways generate massive engagement.

  10. Lifetime Deals - One-time payment deals generate cash and users.

Product-Led Growth (87-96)

  1. Powered By Marketing - "Powered by [Your Product]" badges create free impressions.

  2. Free Migrations - Offer free migration services from competitors.

  3. Contract Buyouts - Pay to exit competitor contracts.

  4. One-Click Registration - Minimize signup friction with OAuth options.

  5. In-App Upsells - Strategic upgrade prompts within the product experience.

  6. Newsletter Referrals - Built-in referral programs for newsletters.

  7. Viral Loops - Product mechanics that naturally encourage sharing.

  8. Offboarding Flows - Optimize cancellation flows to retain or learn.

  9. Concierge Setup - White-glove onboarding for high-value accounts.

  10. Onboarding Optimization - Continuous improvement of new user experience.

Content Formats (97-109)

  1. Playlists as Marketing - Create Spotify playlists for your audience.

  2. Template Marketing - Offer free templates users can immediately use.

  3. Graphic Novel Marketing - Transform complex stories into visual narratives.

  4. Promo Videos - High-quality promotional videos showcase your product.

  5. Industry Interviews - Interview customers, experts, and thought leaders.

  6. Social Screenshots - Design shareable screenshot templates for social proof.

  7. Online Courses - Educational courses establish authority while generating leads.

  8. Book Marketing - Author a book establishing expertise in your domain.

  9. Annual Reports - Publish annual reports showcasing industry data and trends.

  10. End of Year Wraps - Personalized year-end summaries users want to share.

  11. Podcasts - Launch a podcast reaching audiences during commutes.

  12. Changelogs - Public changelogs showcase product momentum.

  13. Public Demos - Live product demonstrations showing real usage.

Unconventional & Creative (110-122)

  1. Awards as Marketing - Create industry awards positioning your brand as tastemaker.

  2. Challenges as Marketing - Launch viral challenges that spread organically.

  3. Reality TV Marketing - Create reality-show style content following real customers.

  4. Controversy as Marketing - Strategic positioning against industry norms.

  5. Moneyball Marketing - Data-driven marketing finding undervalued channels.

  6. Curation as Marketing - Curate valuable resources for your audience.

  7. Grants as Marketing - Offer grants to customers or community members.

  8. Product Competitions - Sponsor competitions using your product.

  9. Cameo Marketing - Use Cameo celebrities for personalized messages.

  10. OOH Advertising - Out-of-home advertising—billboards, transit ads.

  11. Marketing Stunts - Bold, attention-grabbing marketing moments.

  12. Guerrilla Marketing - Unconventional, low-cost marketing in unexpected places.

  13. Humor Marketing - Use humor to stand out and create memorability.

Platforms & Marketplaces (123-130)

  1. Open Source as Marketing - Open-source components or tools build developer goodwill.

  2. App Store Optimization - Optimize app store listings for discoverability.

  3. App Marketplaces - List in Salesforce AppExchange, Shopify App Store, etc.

  4. YouTube Reviews - Get YouTubers to review your product.

  5. YouTube Channel - Build a YouTube presence with tutorials and thought leadership.

  6. Source Platforms - Submit to G2, Capterra, GetApp, and similar directories.

  7. Review Sites - Actively manage presence on review platforms.

  8. Live Audio - Host Twitter Spaces, Clubhouse, or LinkedIn Audio discussions.

International & Localization (131-132)

  1. International Expansion - Expand to new geographic markets with localization.

  2. Price Localization - Adjust pricing for local purchasing power.

Developer & Technical (133-136)

  1. Investor Marketing - Market to investors for portfolio introductions.

  2. Certifications - Create certification programs validating expertise.

  3. Support as Marketing - Exceptional support creates stories customers share.

  4. Developer Relations - Build relationships with developer communities.

Audience-Specific (137-139)

  1. Two-Sided Referrals - Reward both referrer and referred.

  2. Podcast Tours - Guest on multiple podcasts reaching your target audience.

  3. Customer Language - Use the exact words your customers use in marketing.

Quality tested— 6 tests, 37 assertions verified