G2

Mine high-converting ad angles from customer voice data

Build sales battlecards from competitor research

Audit a company's full GTM motion across all marketing dimensions

Map competitors, status quo, and asymmetries into a brief you can defend

Analyze competitors with Porter's Five Forces, Blue Ocean, and positioning maps

Living competitive intelligence system with persistent profiles

Research competitors and produce a positioning document for launches

Draft positioning using April Dunford's method and Andy Raskin's narrative

Mine G2, Capterra, Trustpilot reviews for messaging insights

Aggregate customer feedback into a unified VoC report